Is Your Press Release Newsworthy? Published in the Hedge Connection blog, this article is reprinted with permission. Whether you are a first-time author of a press release or seasoned professional, it’s easy to get so carried away as excitement builds over a promotional opportunity that we may easily forget to take a step back and consider the need for a reality check. Before rushing into a PR campaign or crafting a single news announcement on behalf of a hedge fund, asset allocator or service provider. . . Review these these tips and traps.
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