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Is Your Press Release Newsworthy?  Published in the Hedge Connection blog, this article is reprinted with permission.  Whether you are a first-time author of a press release or seasoned professional, it’s easy to get so carried away as excitement builds over a promotional opportunity that we may easily forget to take a step back and consider the need for a reality check.  Before rushing into a PR campaign or crafting a single news announcement on behalf of a hedge fund, asset allocator or service provider. . . Review these these tips and traps.

Check out 5 basic questions about your identity. Find out what your logo says about you. Improve your marketing strategy.  How does Communication Alpha® benefit your marketing strategy?

PG campaign_MailChimp-Logo-Design june 2016


Proudly partnering with Princetonian Graphics’ design experts, we’ve been serving the alternative investment community – fund managers, futures traders, asset allocators and service providers – for two decades. Contact us.
Communication Alpha® is a registered trademark of  HS Marketing LLC


How can hedge funds reach “Communication Alpha?” Find out in this interview with HS Marketing’s Holly Singer and Stan Stalnaker from  Hub Culture at the Global Fund Forum in Bermuda. June 24, 2015.  Watch the video. Communication Alpha® is a registered trademark of HS Marketing, LLC.

HS Marketing LLC received U.S. Trademark approval for “Communication Alpha” as of April 21, 2015.  Registration #4,724,774.

Guest speaker: “Marketing Opportunities for Alternative Investment Managers: Communication Best Practices & Traps to Avoid” 5/13/15 webinar organized by Richey May & Co. for hedge fund and private equity managers. Listen to presentation here.


marketing communicationHS Marketing is dedicated to enhancing the marketing communications capabilities of our clients in the alternative investment community.

Specialized industry knowledge, strategic insights, and passion for high caliber results are hallmarks of who we are. Clients count on us for creativity, communication strategies, focused messages and integrated solutions.

Our deliverables feature media relations and advertising campaigns, marketing tools, corporate identity / branding systems, and a variety of dynamic opportunities to be heard, seen and understood.